A Pennsylvania lumber company developed a commercial about an immigrant mother and daughter making their way to America. Budweiser made an advert about one of its founders, a German immigrant who is seen being harassed by English-speaking natives upon his arrival in the US. It is a telling symptom of the sea change that has come over American life that Super Bowl commercials, which would likely have attracted little attention in other years, were suddenly perceived to be not only political, but also pointed critiques of the 45th president of the United States.Ĭoca-Cola offered a vision of “America the Beautiful” featuring a multicultural array of singers and languages.
